Kaiser Permanente and NBA All-Star Stephen Curry Team Up to Promote Importance of Mental Resilience
Kaiser Permanente and two-time NBA MVP Stephen Curry of the Golden State Warriors have teamed up for a televised message about how mental resilience helps the NBA All-Star grow as a person and as a top-level athlete — and how it can help anyone overcome day-to-day hardships and excel.
The message will air throughout the 2018 National Basketball Association playoffs. This is the third year Curry has partnered with the nation’s largest integrated health care system on a public health message emphasizing the importance of mental health and wellness and its impact on total health: mind, body and spirit working in unison.
In the latest TV message, “Wins and Losses,” Curry is depicted at various moments in his life, both low and high. In one scene, he is knocked down on a playground as a boy and has to get up and dust himself off. In another, as he is drafted by the Warriors, he speaks of learning humility. “My mind,” he says, “is where every challenge I’ve faced is won or lost.” The message: Train your mind to be resilient.
This message builds on an ongoing campaign by Kaiser Permanente, “Find Your Words,” to foster a national conversation about mental health and wellness — and more specifically, to encourage those who need help overcoming depression and other conditions to speak up and get that help. The website provides important links for those who would like access to additional resources.
Read the full news release here.
